Startup Model – Mobile App Discovery Platform Connecting Creators with Publishers

THE MODEL: A platform which connect content creators and agencies with publishers. The former want to share and market their content. The latter are looking to earn money by helping the former.

STARTUP: GeenApp (Spanish startup)

WHAT I LIKE

Core Idea – A DIY platform for connecting advertisers and publishers is great as this is currently done through digital agencies mostly.

Good Service for Advertisers – Since the platform is DIY, all information is transparent. You can view and select campaigns which may be most suitable for you. Also the app provides you with analytics and support to review and improve your performance.

CONCERNS

Competition – A lot of digital ad agencies offer affiliate marketing as service. Having established relationships with clients, they will act as strong competition for the app.