THE MODEL: A platform for users to buy and sell used items in the nearby area.
STARTUP: Wallapop (Spanish startup)
WHAT I LIKE
Core Idea – Hyperlocal classifieds is a good concept as it helps differentiate from the existing players and also increases the chances of deal conversions.
Niche – Focusing on trading items ensures a clear and rich experience for users.
Competition – Existing players with huge traffic may not find it very difficult to add a hyperlocal section to them.