TripAdvisor offers a variety of travel options and travel
planning features. Users can discover different hotels and flights, read
reviews about them, compare prices and make bookings. Also they have a section
for restaurants discovery and a travel forum for users.
REVENUE MODELS
Click Based
Advertising – Advertisers (hotels) pay the website each time a user clicks
on their ads.
Display Advertising
– Advertisers can put banner and text ads on various sections of the website.
Subscription Advertising
– Advertisers pay a regular fee to the website to increase their exposure on
it.
Affiliate Model –
Affiliate revenue from third parties such as airlines, hotels etc. on bookings
made through the website.
All
revenue models are based on the core focus of the website (travel discovery and
community) and on activities which build on the customer experience.
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