Quora is a platform for users to ask and answer questions
about anything. All content uploaded by users is vetted for quality, relevance
and structure. It is well funded and has raised over $160 million till date.
REVENUE MODELS
Currently the website has no revenue. The aim of the startup currently
is to build a strong database of questions and answers, which it monetize later
on. Advertising is the potential model it will look at to monetize.
Advertising –
Based on the questions asked or on the content displayed. This form of
contextual advertising appears to be the best potential model as it flows with
the business model of the company and will not hamper the experience of the
users.
CONCERNS
When? – When is the question a lot of people in the
startup ecosystem are asking. Building a database and creating an asset is one
thing. Monetizing the asset created is another. A sustainable business is one
which can do both efficiently. Quora has been in existence for over 6 years and
created a strong position for itself in the Q&A space. The startup should
start focusing on revenue generation to become sustainable and keep investors
interested.
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