Evernote is a collaborative tool to organize personal and
professional projects. It was launched in 2008 and has over 100 million users
today.
REVENUE MODELS
Freemium – Users
try out the basic product for free and upgrade to a premium plan when they get
addicted to it. This accounts for more than 75% of the revenue.
Business Revenue –
Business accounts are paid and offer the benefits of individual accounts along
with team and admin features.
Evernote had started a Marketplace model, selling lifestyle
products to its users. They shut down this service in February 2016.
CONCERNS
Scale of Revenue –
The startup is facing a challenge generating revenues up to the expectations of
the investors and other stakeholders. Additional revenue models will need to be
built in to achieve this.
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