‘Recharges Made Free Through Coupons’
Digital payments platform, FreeCharge’s co-founder
Kunal Shah conceived the idea of FreeCharge during his last employment at
PaisaBack. Says Kunal, “I was struck by the fact that recharge(s) experience
can be made interesting by turning them ‘Free’ by giving away coupons and
vouchers along with the recharges. In August 2010, I co-founded FreeCharge with
Sudeep Tandon and focused to build a business that turned the boring and dull
payments in to rewarding transaction experience for customers. We named it
FreeCharge as while making payments, customers are rewarded with coupons of
equal value thus practically making their recharges “Free”!”
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