The Use-Case Canvas for AdviceRobo

AdviceRobo is an Amsterdam based alternate credit scoring company offering credit scoring & lending portfolio risk management services for Banks & FIs. Credit scores are generated through identity check and psychometric tests.

The Use-Case Canvas for 1 use-case of the company is shown below. The use-case in focus is where the company offers credit scoring services for thin files to Banks & FIs.

THE USE-CASE CANVAS

Building a product which customers may want is the key to good business idea. Hence working out Use Cases for your product is very essential. Once, you figure out the Use-Cases, analyzing them is also a must.

The Use-Case Canvas enables you to do that. It clearly defines the use-case, the market targeted, all external stakeholders and all other details which can help assess whether the use-case is strategically valuable and sustainable.

Note: The Canvas should be used for 1 use-case. Multiple use-cases should be analysed with multiple canvases.

THE OLVP - One Line Value Proposition

An OLVP is a description of the offering of a startup in 1 sentence. If the OLVP is blur or cannot be written in 1 sentence, this tends to signal that there may be some ambiguity in what the startup has to offer to its customers.

An example of an OLVP is:



TransferWise: A money transfer service for immigrants to send money at cheaper rates.

The 3 ‘U’s in Defining a Use Case

A Use Case is defined as a potential usage of a product or service for a particular customer. It is or generally should be the first step in assessing who your customers can be.

To define a Use Case, the following 3 ‘U’s need to be defined:

Usage: This is the first U and states the solution offered by the product or service. For example, a use case for a crowd-funding platform can be ‘helping companies with thin credit files raise money’.

User: This is the second U and refers to the potential user of the product/service. In the example above, a ‘startup’ can be the user.

Utility: This is the final U and measures the utility of the solution offered to the user. A case which does not offer adequate utility to a user constitutes a weak use case and should be disregarded. In the above example, the utility of crowd-funding platforms is high for startups as the latter find it very difficult to raise money from traditional investors and in different geographies.