HALLLP’S JOURNEY – The Initial Marketing Plan

I have been working on testing out the prototype of Halllp. Also working out how to market is on my mind. Since I have very little money, identifying the right tool to market is crucial.

After a lot of deliberation, I feel the following may be the way to go, atleast in the very initial days.

Facebook – Student’s are on it and filtering is easy. Hence, this would be the most important tool in the early days.

Twitter & Linkedin – These networks also have a good population of students from Tilburg.

Emails – We have worked out some hacks which can be executed through emails. Getting emails of students from the college administration would be difficult though.

Offline Events – We will try to replicate the Hallp experience offline by organizing fortnightly/monthly events where buyers and sellers of products/services can come and interact, just like they do online.

Student Groups – I would be joining as many student groups and spreading the word.

Marketing Skills for a Startup

A product cannot create value until marketed well. Marketing forms the backbone of value creation in a startup. New age marketers, also called Growth Hackers now, need to keep evolving over time, in order to propel the startup.

The role of the marketer has changed from someone merely analyzing different advertisement options to one who takes care of much more. From working closely in product development, to putting it into the market, analysing the result and going back to the drawing board is what a new age marketer is expected to do. Growth has become a marketer’s major focus and responsibility and working independently is not value additive in this competitive environment.