THE MODEL: An app
in which once a user uploads a video, his/her friend’s and others can post a reply
each to the video using a photo or a video, thereby creating a sequence of
videos/media which is called Tuurnt. Every user will have 24 hours to
participate in a Tuurnt video with one reply each.
STARTUP: Tuurnt
(Canadian startup)
WHAT I LIKE
Core Idea – A tool
for users to create memories by letting other users reply directly to a video
using another video or a photo, thereby creating a truly ‘social media’. Users
will no longer have to see old videos as stand-alone videos.
Time Limit –
Users get 24 hours to reply to any video which goes live on the app. This creates
a sense of urgency and impulse and can get users to engage with the platform,
just like Snapchat did.
CONCERNS
Competition – The app offers an experience which is very
close to the ones offered by several big social networks. Getting users to
download another social networking app may be difficult.