Growth Hack – Limited Initial Target Market

Having a very limited and clearly defined initial target market leads to a more focused product, which in turn results in higher adoption. Also this mostly tends to result in a community cum networking effect, which further enhances traction for the startup.

Quora started off in Silicon Valley and was targeting startups and VCs. Soon it was able to build substantial traction through this network of it’s early savvy users.

Growth Hack – Social Sharing by Users

Social sharing by users has a great growth effect attached to it. If you can get a user to share actions on his/her social networks and blogs, it serves as a strong referral tool and good traction can be generated by it. Users tend to share because of 2 primary reasons – self-fulfillment and to establish new relationships and a personal brand.

A famous example of a startup using this hack is Quora. A user asking or answering a question on Quora can share the same on social media, which brings traffic to the website.