Good Startup Names - Freecharge

‘Recharges Made Free Through Coupons’

Digital payments platform, FreeCharge’s co-founder Kunal Shah conceived the idea of FreeCharge ​during his last employment at PaisaBack. Says Kunal, “I was struck by the fact that recharge(s) experience can be made interesting by turning them ‘Free’ by giving away coupons and vouchers along with the recharges. In August 2010, I co-founded FreeCharge with Sudeep Tandon and focused to build a business that turned the boring and dull payments in to rewarding transaction experience for customers. We named it FreeCharge as while making payments, customers are rewarded with coupons of equal value thus practically making their recharges “Free”!”

Naming your Startup

As trivial as it may sound, naming a startup is a big factor in building a business. Owing to the enormous number of startups we see today, a good name helps the business in creating a space for itself in the customer's mind.

A good name entails the following
- It should be short, simple and easy to remember.
- It should be relevant and should ideally suggest to the customer what the business is about.
- It should be easy to spell as difficult names tend to affect discoverability of the startup. One example for this is Quikr, a classifieds portal. For a new user, the spelling tends to make it harder to find.
- It should create a connect with users, usually by having an emotional or witty tone to it.