THE MODEL: An app
which turns any video content (movies, tv series etc.) into a window of
information, discovery, conversation, community and ecommerce.
STARTUP: Touchvie
(Spanish startup)
WHAT I LIKE
Core Idea – A
platform which gives users context for the video content that they are watching.
Features – The app
tells users all information and elements of the video content in real time and
helps create a contextual layer which is useful for discovery and also
actionable.
The Technology –
The startup uses AI techniques such as Deep Learning, Machine Learning &
Computer Vision to transform a video into an interactive one.
Potential Growth –
By changing the way we consume videos, the startup can look at numerous revenue
models going forward. Also since the startup works independently of studios,
the model is scalable and not restricted by any business.
CONCERNS
User Adoption – Since this model is looking to alter a well
established human behavior, it may take time to get adopted at a mass level.
