Startup Model – Professional Social Media Analytics

THE MODEL: A startup which offers users a platform to track, benchmark and optimize social media performance.

STARTUP: Quintly (German startup)

WHAT I LIKE

Core Idea – A social media analytics platform.

Features – Users can use the platform to benchmark their social media performance, get smart analytics, get customized reporting, get detailed information on key influencers and an option to export data.

Free Trial – Users can try out any of the paid plans for 14 days before purchasing.

Social Analytics API – The data from the app can be integrated easily into company dashboards. Also there is a chrome extension.

CONCERNS

Competition – Social media analytics is probably one of the most competitive markets, though a very big one. Scaling beyond a certain level would be very challenging.

Startup Model – Insights for Websites & Apps

THE MODEL: A platform which offers research tools to understand traffic insights about any websites or apps. Users can monitor their websites, understand sources of traffic, compare competitor sites and identify growth areas.

STARTUP: SimilarWeb (British startup)

WHAT I LIKE

Core Idea – An analytics platform offering website/app insights.

API – The data can be added to tools like Saleforce, Marketo etc. Also a browser extension is available which can be added to the toolbar.

Freemium Model – Users can view their own website analytics for free. There is a pro plan which gives advanced insights and helps compare to competitor websites.

CONCERNS

Competition – Website analytics is a very difficult market to penetrate.