In the last few years, we've faced a number of events which have impacted our lives drastically. Most people suffer as these events force us to change the way we live and approach our regular lives.
On the bright side, these changes become a boon for certain startup sectors, pushing startups into a hyper growth cycle. Be it Demonetization which put Digital Payment providers like Paytm into fifth gear, or be it the current Covid pandemic which has propelled Edtech/Epharmacy/Eretail or other "E" sectors into hyper growth.
This brings us down to a question, should startups look to build around a pain-point which may not be as severe at present, but is likely to escalate down the line. Some examples can be
- increasing crime due to a slowdown and unemployment
- targeting of a particular religious group
- the Govt. cracking down on other personal assets like jewelery, gold
- major cities not having water to sustain
Building with this view, it sounds a bit like a gamble, but who knows!!!
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