THE MODEL: A full
stack publishing startup which uses technology to create magical and personalized
story books for children. The startup tries to incorporate personal elements
such as name, location etc. into the story using user inputs, satellite images
and other technology.
STARTUP: LostMy Name (British startup)
WHAT I LIKE
Core Idea – A
platform to create personalized story books.
Personalization –
This ensures that the child feels a part of the book and is hence more curious
and involved. The child can relate to the story better, thus creating demand
for it.
Preview Before Purchase – Users can create the book online itself
and see how it looks. Then they can go ahead and purchase the same. This step
is able to remove the user uncertainty as to how the book will look.
CONCERNS
Sustainability – Creating/sourcing great content is key to sustaining
the business in the long term. Personalization is a great add-on and can create
short term demand.
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