THE MODEL: A wristband
which can be used to transfer touch between 2 people. If 1 partner touches the
wristband, the other partner wearing the band will feel it. No matter how far
away they are, they will feel as if they touched each other’s hands. Also the
band can be used a fitness activity tracker, a game controller or a smart alarm
clock.
STARTUP: TapTap
(American startup)
WHAT I LIKE
Core Idea – Wristband
transferring a feeling of touch between lovers.
Novelty Value – A
lot of customers would buy it for the novelty and emotional value of the idea.
Also it offers users additional services like tracking user activity, acting as
a smart alarm clock by suggesting the right amount of sleep and extending
gaming experiences by acting as a controller.
Design – The wristbands
are offered in multiple colors and have great designs on them. Also they are made
up of a silicone and plastic material which is soft and comfortable for users.
CONCERNS
Competition – A user will not buy more than 1-2 wristbands.
Hence the competition in the wristband space is very high.
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