THE MODEL: A smart
camera that attaches to peepholes and easily connects to home Wi-Fi to
identify, inform, screen, and alert people to any outside presence.
STARTUP: Peeple
(American startup)
WHAT I LIKE
Core Idea – A
smart camera to ensure that a door is not a blind spot anymore.
Ease of Use – The
device is easy to install and connects to the home wifi, which powers the app.
CONCERNS
Competition – Big electronics brands entering this space will
make it tough for the startup to sustain and grow. Licensing the technology to
a big brand can enable the startup to use the resources and goodwill these
brands carry with them.
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