Startup Model – Sharing Personalized Content

THE MODEL: An app which makes it possible to put information, offers and media in front of users based on the location and interests of the user. Users receive information from establishments close to them. Also users can follow places to get updates from them.

STARTUP: Bubbal (Scottish startup)

WHAT I LIKE

Core Idea – A personal discovery and publishing app for users.

Strong Use Cases – Users can receive the latest offers and information from close by joints. Also users can follow places to keep receiving updates from them.

Better Conversion Rates for Joints – Since a user receives a message of a joint closeby or one which is followed by the user, conversions tend to be higher.

CONCERNS

Competition – Apps based on local discovery of deals and information would be potential competitors.