Startup Model – Adding Gamification to Platforms

THE MODEL: A platform to add gamification to activate, engage and monetize a relationship with any audience. A number of use cases exist for this service such as employee engagement, customer engagement, TV audience engagement etc.

STARTUP: Hooptap (Spanish startup)

WHAT I LIKE

Core Idea – A tool to add gamification to any app or website.

Product Features – A dashboard ensures that a user can manage all features in real time. An engine full of tools to boost interaction with TV content. The product makes it possible to add the benefits to multiple platforms. More than 50 customizable game mechanics which can be used to add fun to boring actions. An analytics module is also included in the dashboard.

Targeting a Current Need – In today’s competitive environment, all websites/apps are looking to differentiate themselves to give them an upper hand. Gamification is able to do just that by making regular actions more interesting. Hence the startup is actually targeting a need which is already big and growing.