Startup Model – Adding Content to Videos

THE MODEL: A platform for users to add content to different moments in any video in order to increase engagement and drive better conversions from the video. Users can select different points in a video and add content like different tools, calls to action, updates, website content and so on. The video pauses while the content is getting displayed so that the user does not miss any part of it.

STARTUP: Videopath (German startup)

WHAT I LIKE

Core Idea – Videos are stated to be the next big tool in marketing. Tools like Videopath make videos more engaging and help in getting better conversions from them.

Benefits to Users – Adding content to videos leads to higher engagement and higher conversions from the video. Also a user can brand the video by adding a logo, company colors, fonts etc. Another advantage is that videos with content work well across devices.

Freemium Model – Users can start using the service with the free model. For better features and more customization, they can upgrade to the paid plans. The startup also has customizable plans for businesses.

Easy Video Editing – Ease of use is key to reach out to a large audience. Also this is a great tool for small companies or individuals who are looking to market their startup using videos. Creating a good interactive video is more than half the battle won.