THE MODEL: A C2C mobile
only ecommerce marketplace. Buyers can search for products, chat with sellers
to get the best deals and make a purchase by paying online itself. The money is
transferred to the seller only after the buyer receives the product.
STARTUP: Shopee
(Singapore startup)
WHAT I LIKE
Core Idea – An
ecommerce marketplace focusing on mobile hold s good value for users.
High User Engagement
– Being on the mobile, the app uses features like personalized recommendations
and a chat to enhance user experience and engagement.
Buyer Protection –
Payment is only transferred to the seller once the buyer receives the goods
purchased.
Seller Support –
Sellers can set up shop within a few minutes by simply creating an account and
uploading products. There are no listing fees/commissions. Also the startup has
started offering logistics support by offering a delivery service for sellers
at a minimal charge (of $2).
CONCERNS
Competition – Competing with the apps of established
ecommerce players like Amazon will be a big challenge for the startup.
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