Startup Model – Digital Banking

THE MODEL: A digital banking platform for those who do not have a credit rating. ‘Underbanked’ users are given a credit score using big data analytics which is updated every second. Over 20,000 data points are assessed in arriving at the score. Based on this, loans are given using algorithms almost instantaneously. Other than this, users are given a host of services which banks offer such as tailored financial products, personal finance management solutions, an e-wallet and so on.

STARTUPKreditech (German startup)

digital banking business model

WHAT I LIKE

Core Idea – Solving the problem with existing banks is a big and untapped market. The large target market of people not having a credit score is neglected by the banking system as of now.

Addressing Serious Flaws – The startup is built on some flaws in the existing system. People without credit scores are not considered by banks for loans, credit ratings are static and based on limited factors, long loan approval and disbursement cycles etc.

End-to-End Services – The startup has expanded to offer a gamut of banking services such as personal finance, digital wallet, financial products etc.

CONCERNS

Competition – Banks will always pose a threat to the startup as they have more resources and influence and a big customer database.

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