THE MODEL: A card
reader which can be plugged into a smartphone or a tablet to enable businesses to
receive payments. The startup has now added an app and sales overview tools to make
the smartphone/tablet a complete Point of Sale (POS) solution.
STARTUP: iZettle
(Swedish startup)
WHAT I LIKE
Core Idea – Converting
a smartphone into a POS solution is valuable for a lot of small businesses.
Complete Integration
of Services – Adding an app and other tools to ensure that the user gets a
complete POS solution makes the product more complete and desirable.
Money Saving for Businesses –
Small businesses, especially, can save money by not having to invest in a sales
software and payment processing machines.
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