Startup Hack – Test before you Leap

Building a MVP or getting a basic message to your potential target market and getting some feedback can save a startup a lot of money, time and effort. Committing to an idea based on one’s own mindset and understanding is not a smart thing to do.

A lot of big startups we see today have done this in their early days.

Groupon – Andrew Mason initially sold T-shirts of a single size on a wordpress blog to test the concept.

Dropbox – Drew Houston put together a small demo and showcased it to potential customers to get feedback.

Zappos – Nick Swinmurn tool photographs of shoes and put them online to see if people were actually ready and willing to buy them from there.