Marketing Hack – Build Email Lists

An email list is probably the strongest marketing tool a business can have in its marketing repertoire. From the first day itself, a startup must focus on building an email list. Email lists can be created using Gamification. Users can be offered freebies and incentives to induce users to share their email ids.

Email lists are a good marketing tool owing to the following reasons.

One to One – The communication between the business and the customer is personal and one to one.

Higher Engagement & Conversion – Emails can be sent on a regular basis to inform users about latest updates and happenings. This leads to increased engagement with the customer, which eventually results in a higher conversion rate as well.