A lot of businesses have a particular characteristic
associated with them, i.e. they take a lot of time to start generating revenue.
One such business is the News Business. This is a business which requires a lot
of investment of time, skill and money in order to build a brand and a product
which can engage its users. Revenue starts once it is able to do so.
Circa News was a news startup which tried to atomize content
to deliver the latest news. Its mission was to create a news company where
unbiased and concise information could be found. Though the team realized that
generating the first revenues would take some time, they tried to raise venture
funding to last out the initial phase which they were unable to do so and hence
had to close down eventually.
Advice – News startup should realize the nature of the
business they are entering and should make their plans accordingly.
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