EverythingMe was a popular Israeli third-party app launcher which
shut down in October, 2015. Despite having raised over $40 million till date
and having over 15 million downloads, the founding team of the startup had to
shut down it’s doors due to the lack of a robust business model.
The closing down of a startup like this clearly indicates
how important a business model is. Having seen amazing traction and being on e
of the most loved apps once could help the team convert these numbers into a
successful and sustainable business.
Advice – Go for growth. Growth is what drives a
startup. But also have a plan to monetize this growth once you have reached
certain milestones.
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