Growth Hack – Right Message at the Right Time

Sending a relevant message at the right time leads to great results. This is particularly important in push marketing techniques like email marketing, sms marketing etc. So what do I mean by the right message and the right time? The right time is about finding a reason/occasion to send a message and a right message is one which is structured around it.

OkCupid is a dating app which has used this hack time and again as part of it’s email campaign. For example, when it rains, they send the following message to their email list in that particular area – “We noticed it’s raining tonight in San Jose. Our statistics show that more people sign in when there is bad weather. It’s the perfect time to message that special someone!” (source: freshsupercool.com)