If your product has some feature/usage outcome which proves
extremely useful for your customers, it has a good chance of going viral. If users
find something which totally amaze and delight them, they start spreading the
word on their social media, blogs, websites and so on. This can start off a
chain, resulting in growth at a low cost.
Linkedin was able to do this when it started allowing
it’s users to create public profiles. Search engines crawl through
public profiles and index them, thereby ensuring that they show up in organic
results. So now users could search their name and have their Linkedin profile
showing in the top 5 results on search engines, which was not possible before this
unless you were a big shot.
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