The Model: Creating
a platform where users can save and share fashion articles, which can be
discovered by other users. The concept revolves around social buying, as users
can take inspiration from the clothing of fashionistas.
Startup Doing It: Fashiolista
(Dutch startup)
What I Like:
Core Idea – E-commerce
of fashion is crowded. Everyone has focused on selling fashion. Discovery has
been largely neglected.
Creating Value –
From identifying trending fashion to building affiliate purchase links, there
is a lot of value that the Fashiolista team is adding in the entire process.
Revenue Models –
The current models are advertising revenue and affiliate revenue. Also the
business is looking to develop into a market intelligence tool for fashion,
which can open up new avenues for revenue.
Low Competition –
There are hardly any players operating in this space.
My Concerns:
Difficult to Scale
–The fashion community model is based on user generated content, scaling is
easier. However, building affiliate links for purchasing of articles is not.
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