With technology and the internet being the major hunting
grounds for new startup ideas, this question comes up time and again. Budding
entrepreneurs deciding they want to start an e-commerce company or a tech
company without knowing what to do or sell is quite common. I am not too sure
if this is the right way to approach things.
Technology for me is just an enabler, i.e. a way to do
things. What has to be done has to be decided first. For example, I felt that
there should be a place where tea lovers can come, read about and buy their
favourite teas. I felt e-commerce was the right model which could be used to
reach wider audience. Hence came about Beveragewala.com.
So to sum it up, I feel that right question should be –
‘I
want to start a ??? business. Will using tech create value in this?’
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