Growth Hack – Showing Related Content

This is something which everyone’s doing now and is a great hack to increase user engagement. Showing content based on the user’s activity and interests (if any have been identified) is a great way to keep the user engaged with your startup. This can be done not only during the user’s visit, but should also form the basis of any other interaction you start with the user such as through e-mailers etc. This strategy is one which is used across startups, including e-commerce, networking, content websites and so on.

Youtube is the prime example of the success of this strategy. Time spent by users on the website has gone up significantly because of the videos, related to the one which the user is watching, are shown next to it.