Ideation & Insomnia

A good idea will not let you sleep. This happens quite often that when we feel we have a good idea, we end up thinking about it till late in the night. Even if I am lying down, I keep thinking who my customer is, what different am I doing, what value am I adding, what are the various use cases etc. Also I cannot wait to switch on laptop and research the idea further.



'This is the effect of a good idea!'

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