Every startup must have a clearly defined purpose.
- Clearly defining assists in spreading this purpose throughout the company and in aligning all the team members in moving towards it.
- A purpose helps in assessing which team members are aligned with the direction of the company and which are not, which in turn helps in weeding out people who are not aligned.
- Hiring and training of new team members should also be done keeping this goal in mind.
- Lastly, this defined purpose tends to unite and inspire the team during the journey of the startup.
- Clearly defining assists in spreading this purpose throughout the company and in aligning all the team members in moving towards it.
- A purpose helps in assessing which team members are aligned with the direction of the company and which are not, which in turn helps in weeding out people who are not aligned.
- Hiring and training of new team members should also be done keeping this goal in mind.
- Lastly, this defined purpose tends to unite and inspire the team during the journey of the startup.
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