Word of mouth is considered by many to be outdated and
irrelevant in the marketing mix of new age companies. With a slew of new
marketing channels such as social networks, search engines, various affiliates,
emailers, television etc. gaining traction, generating word of mouth marketing
is not finding a good share in the efforts of the marketer.
In reality, word of mouth is big and gives very good
results. Getting recommendations from people you know does lead to a very high
conversion and this can be clearly seen in the infographic based on a Nielsen research.
Startups
should get going by getting people to talk about you. This can be done by building
on user experience or by incentivising the user in some way.