Sales Hack – Customer Reviews

A Customer Review is the best tool to build trust in new customers.

This has been my experience in Beveragewala. We did a customer survey and an interesting result was that a lot of them (63%) said that customer reviews were most important for them in their purchasing decisions. This led us to starting a rewards program for our customers. We incentivized customers to write reviews by offering them reward points, which could be redeemed as cash in their future purchases. 

Reviews help build trust, not only on the product being bought, but also on the platform selling it. Since a business will always be biased about itself, a customer review tends to offer a more unbiased review about the business to new customers.

The Power of Customer Testimonials

In this era of high competition and crowded markets, a business needs something which is credible and make it stand apart. In a particular space, we see that most businesses try to grab a piece of the pie with the same messages and having similar offerings. From a customer's point of view, it becomes very difficult to decide which company to do business with.

Building credibility with customers is how open leads get closed. Companies write detailed descriptions about themselves and their offerings to woo customers. However, the modern day customer knows that these stories may not all be true and there always remains a doubt. Here customer testimonials can help a business stand apart.

Customer testimonials are tools which create trust because
- they are written by customers and not by the company itself. Authentication of testimonials is key here.
- an unbiased review by a genuine customer can help build a lot of trust.