Startup Model – Virtual Shoe Fitting

THE MODEL: A product through which a user can create a 3D scan of his/her foot. This service wants to reduce the percentage of returns in footwear ecommerce sees because of a bad fit.   

STARTUP: Fitfully (Israeli startup)

WHAT I LIKE

Core Idea – A virtual shoe fitting algorithm enabling users to create 3D scans of their feet.

Benefits to Users – Users can create scans of their feet and using them to ‘virtually try-on’ any shoe in a partner online retail store before buying.

Benefits to Stores – Online retail stores can reduce their returns of shoes because of a bad fit for the user.

Focus on Core Idea – The startup is focusing on providing a virtual shoe fitting service for users and is not deviating by entering into ecommerce or any other related space.

Startup Model – Intuitive Search API

THE MODEL: A hosted search API which offers real time and intuitive search for website developers. The search is instant and has an ultrafast backend. It is intuitive and the algorithm can be easily tuned and made relevant for a business. Objects with any attributes can be added and a lot of features such as geo-search, language based search etc. have been added to make the experience of the customer perfect.

STARTUP: Algolia (French startup)

WHAT I LIKE

Core Idea – Ultra-fast & intuitive search API improves on the limitations of current search APIs.

Ease of Integration – The API is very easy to customize and install. A business can customize the product to suit it’s metrics. Also a dashboard is given to users to track the analytics of the search queries on their portals.

CONCERNS

Competition – Existing search APIs have an advantage of being in the market. They need to upgrade and upsell to their existing customers.