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THE CUSTOMER SEGMENT CANVAS

To analyse any business, in addition to the Use-Case Canvas, it is important to analyse the various customer segments targeted by the business. To do so, we can use a 'Customer Segment Canvas' which helps in identifying the various customer segments targeted by the business with details about the segment itself and the main value drivers for the particular segment.

target market segmentation

Note: Every customer segment should be analysed using a separate canvas.
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