What is the winning formula for generating a business idea? Identify
a problem and find a solution for it. Soon you see multiple startups in the rat
race trying to offer better solutions to gain a share of the market. Now what
this has led to is another problem, one which gets very little attention. For a user, there are so many options to choose from. Which one to go
for?
This is where I feel an
Advisor has a big role to play. An advisor, who
should be the one in direct touch with user, has the responsibility of
understanding the user’s exact requirement and suggesting products based on it.
This decision making dilemma of users is the problem where the role of the
advisor become useful. This, according to me, holds true for any industry, any requirement,
B2B & B2C and so on.
Some issues I see with this model are:
Cost: An advisor needs to
make money and this may add to the cost a user has to pay. However I feel
finding a better solution for the problem might be more valuable than this cost
for a user.
Conflict of Interest:
This probably is a bigger problem and might lead to trust issues with the user.
Some advisors might try to push those products where they get better
commissions/make more money. This would be detrimental to the interest of the
user. Giving independent and genuine advice is the need for a user and this
must be the underlying premise for any advising service.
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