THE MODEL: A startup which takes non-fiction books and creates blinks, which are basically 15 minute reads highlighting the main concepts.
STARTUP: Blinkist (German startup)
WHAT I LIKE
Core Idea – A platform which provides users with bite sized reads highlighting the main concepts of non-fiction books.
Benefit to Users – Now users can learn from books without having to invest a lot of time in reading them.
Networking Aspect – Users can connect with friends to see what they are reading and highlighting. This further creates user stickiness.
Free Trial – Users can try the service for free for 3 days. This reduces the barrier for users to try out the service and can upgrade if they see value in it.
Non-Fiction Books – Fiction books and storybooks are read more for the love of reading. Non-fiction, on the other hand, are primarily read for the learning we can derive from them. This model, hence, is more suitable for non-fiction books.