Startup Model – Online Learning Tool

THE MODEL: A app which lets users learn mainly languages with courses created by the community. The startup. The aim is to make learning lasting and joyful.

STARTUP: Memrise (British startup)

WHAT I LIKE

Core Idea – An app which makes online learning lasting and joyful.

The Fun Angle – The app turns learning facts and language into a game where you grow a colourful garden of memory. The more you learn, the more the flowers in your garden.

Scientific Learning – The startup focuses on the science behind learning and tries to use the best practices in ensuring that the learning is faster and more lasting. ElaborateCoding, Choreographed Testing & Reminders are used to ensure that users can pick up a language in the fastest time.

Community – Adding a community is a great as it helps in the following ways – users can compare their progress and great content gets crowd-sourced along the way.

CONCERNS

Competition – Online learning tools are in plenty. With some established apps already in this space, building a space for yourself in this market will be difficult.

Revenue – A lot of the competing apps are free and hence building revenues might be a problem for Memrise as well. Driving a business on investor money is risky and not very long lasting. A robust revenue model will need to built in.