THE MODEL: A unique
crowdsourcing approach to wifi where users can find ‘Fon spots’ and connect to the
internet. Also users can share their extra bandwidth, which makes these spots
available.
STARTUP: Fon
(Spanish startup)
WHAT I LIKE
Core Idea – A wifi
crowdsourcing concept making access easily available in different locations.
Access Pass or Subscription
Model – Users can purchase internet access either on a per usage basis or
can subscribe on the Fon mobile app for unlimited usage.
Partnership with
Local Telecom Vendors – The startup has partnered with various telecom
vendors in different countries. This gives the startup a wider reach and regular
usage. The telecom vendors, in return, can offer their users a wider internet coverage.
Customized Plans –
The startup also offers business users customized packages based on their
business needs.
CONCERNS
Competition – Other
wifi crowdsourcing startups as well as telecom companies will be competition
for the startup.
Usage – Crowdsourcing will be useful mostly in the
case of roaming. Reduced charges and access in remote areas seem to be the core
benefits to a user. Owing to the big telecom companies, how much of this pie
the startup can capture is a concern. Going the B2B route, i.e. tying up with
telecom companies, seems a good option for the startup.
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