THE MODEL: A
mobile app that distills the best of trip planning, travel guides, journaling,
sharing and personalized mementos, designed for today’s smart-phone enabled
traveler. Users can plan their trips, capture moments during trips and relive
them through mementoes.
STARTUP: Firef.ly
(British startup)
WHAT I LIKE
Core Idea – An
end to end travel planner, guide and memoir for avid travelers.
Product Features –
The app first plans trips for users using their demographics and other user recommendations.
Users can then discover places to eat, shop, drink, stay etc. Moments during
the trip can be captured using the camera and notes features provided. And
finally users can create memoirs from their experiences by ordering posters,
postcards etc.
End to End Platform
– The platform gives travelers an end-to-end platform where they can plan,
capture and relive their travel. This ensures more customer engagement and
hence higher customer loyalty.
CONCERNS
Competition – There
are many apps for users offering a single or a few services from the services
offered by Firef.ly. Some of these apps are well established and the startup
may find it difficult competing with them.
Many Business Models –
Though the app is giving users an end-to-end experience, managing different
aspects of the startup will be difficult. All the features are distinct and
have their own set of challenges and requirements.
No comments:
Post a Comment
What do you have to say about this post?