THE MODEL: A
smart bicycle bell which is speed adaptive. The device has a fully automatic
front light and navigation assistance for the cyclists. Also a cyclist can get
to know from upto 400 meters if somebody has moved the cycle.
STARTUP: Shoka
(Hungarian startup)
WHAT I LIKE
Core Idea – A smart
bicycle bell and app to helps cyclists.
Product Features –
A fully automatic and adaptive front light and bicycle bell. A 360 degree
joystick is also provided. The device comes in multiple colours and offers
users different ringing tones. The app helps track routes and monitor progress
of cyclists.
Data Syncing –
The data from this app can be synced with other health and fitness apps.
CONCERNS
Getting Customers to
Use the Product – Since most cyclists are already used to cycling without a
smart bicycle bell, the extra value this smart bell provides as compared to its
cost will need to be clearly articulated to potential customers to be able to
get sales.
Competition – Cycle companies are increasingly looking at
accessories to differentiate themselves. There is a big risk of these companies
developing competing product in-house.
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