Startup Model – Connecting Through Recommendations

THE MODEL: An app which lets users get recommendations from friends about books, music, restaurants etc. Users can also find other users sharing similar interests.

STARTUP: Rex (American startup)

WHAT I LIKE

Core Idea – A social recommendations cum networking platform for users.

Market Need – Nearly 84% of users take advice from the recommendations of family, friends and others (source: Nielsen Report). This shows the big need which this app tries to address.

CONCERNS

Competition – Users currently use established social networks and other vertical discovery tools to get recommendations and reviews. Getting users to shift to a new app only for recommendations will be difficult.