Startup Model – Compare & Improve Performance on Social Networks

THE MODEL: An app which allows individual and business users to compare and improve their performance on social networks using a metric (Pop Score). The app analyses a user’s presence on the networks, the performance on the content the user posts and the interaction of the user with the audience targeted.

STARTUP: Beonpop (American startup)

WHAT I LIKE

Core Idea – An app to help users compare and improve performance on social networks.

Product Features – Your performance is measured based on a metric which is called a Pop Score. Each post is also given a pop score to measure it’s performance. You assess the reach and engagement you get from your network. Also the app assesses each user in your network and the hashtags which matter the most.

CONCERNS

Competition – A lot of apps now exist in the market which help a user track and improve performance on social networks. Building sustainability would be a difficult task.