THE MODEL: A pocket sized computer with a cloud based operating system, an intuitive user interface and a unique subscription model. The computer can be used as a stand-alone portable device and can also be connected to a screen and a keyboard to get the full desktop experience.
STARTUP: Solu (Finnish startup)
WHAT I LIKE
Core Idea – A pocket sized computer with a cloud based OS.
Product Features – The interface allows users to organize their projects using simple gestures. The OS runs on the Solu cloud, thereby eliminating the hassle of maintenance and backups.
Subscription Model – Users get unlimited access to apps for a monthly subscription fee. App developers get paid for app usage.
Design – The product’s design is intuitive and minimalistic and is carved out of real wood.
Security – All data on the cloud is encrypted and kept in protected locations to maintain a high level of privacy.
Customer Acquisition – Since users currently use laptops and now also mobile phones for their computing needs on the go, getting them to carry another product seems like a difficult task. Also replacing these devices with a Solu will be an uphill task. Some strong use cases will be need to be defined and highlighted by the startup to potential users.