Identifying Who To Reach Out To

Since our marketing budget is minimal, we need to use any resources we have efficiently. To do this, I sat down and tried to work out what exactly should be done. Since I am not aware of what the best ways to reach out to students in Tilburg are, I decided to atleast start off by identifying who I need to reach out to and with what message.

The following are some things I came up with.

Reaching out to 1^st year students (both UG & PG) – These are students who are new to  the place (generally) and require help in settling down, cleaning, buying stuff, learning a language, finding an accommodation etc. They can be reached out to for posting their requirements on the platform.

Reaching out to final year students (UG & PG) – These students would be looking to offer the products and services 1^st year students require. Since they would be moving out soon, they would be looking to sell their stuff.

Reaching out to Shops & Property Agents in Tilburg – Shops selling bicycles, second hand stuff, offering laundry and other services etc. will be looking to visit the platform to get leads.

Reaching out to PG students – These students tend to have less time and would look to outsource a lot of their daily chores like cleaning, cooking, laundry etc.

Reaching out to UG students – UG students have more time at hand and may look to use the time to earn some money. They might be interested in doing the chores which are looking to be outsourced.

Reaching out to 1^st year male students – They would be more interested in finding dates.

Reaching out to 1^st year female students – They might be interested in finding dates and may use the platform as well.

I am constantly thinking of new groups of people who might use Halllp for a requirement of theirs. The next step would be to find out the best way to reach out.