Designing a Logo

A startup’s logo should be designed keeping the following in mind.

- It is a representation of the startup and should, if possible, be indicative of the business or the USP of the startup

- It tends to give an idea about the culture of the startup

- It should be in a colour that is easy to read

- It should ideally not have too many designs such as lines and curves and should be clean and structured

- It should look like a logo and not a banner or a flyer

Amazon is an online ecommerce store which sells virtually everything under the sun. The name Amazon indicates the vastness of the scope of the store. Also the arrow which we see in the logo which goes from the alphabet A to the alphabet  Z indicates that everything from a to z is available on the store.