Startup Model – Wedding Marketplace

THE MODEL: A platform for users to search for different vendors for their wedding preparations. Be it for organizing a wedding venue, invitations, bridal services, cakes, clothes etc., the marketplace covers all possible categories of vendors a couple would require. Also a host of planning tools are provided to users to make it easier to prepare for the wedding.

STARTUP: Dugun (Turkish startup)

WHAT I LIKE

Core Idea – Weddings are a big market and a marketplace is a model which can scale fast in it.

Content – Content is key in such a model. The platform has a large amount of data which is represented in a clean and easy to use interface. Also a host of value added content such as bridal galleries, invitation card ideas etc. are provided to make the user experience even richer.

Revenue Model – Vendors need to pay to get listed. The business can seen continuous growth in revenue in the last 5 years.

CONCERNS

Scaling – Since the startup is targeting Turkey, it will need to add revenue models to ensure a healthy and constant growth going forward. Some additional revenue models through value adding services will need to be built into the platform.